https://artimofeeva.com AD portfolio Mon, 08 Nov 2021 09:19:45 +0000 https://artimofeeva.com en https://artimofeeva.com/Home Tue, 06 Nov 2018 09:45:03 +0000 AD portfolio https://artimofeeva.com/Home EVGENIYA TIMOFEEVA.&nbsp; art director. Expertise: BTL, integrated campaigns, events, experiential marketing, UX/ UI design Clients: UEFA, Philip Morris International, Pernod Ricard Group, MasterCard, Breguet, Adidas, Sony, Hermes, Heineken, Anheuser-Busch InBev, Swarovski, Bacardi Limited, General Motors, Swatch Group, Carlsberg, Onur Air Languages: Russian, English, Spanish, French, Chinese https://artimofeeva.com/Information Tue, 06 Nov 2018 09:45:03 +0000 AD portfolio https://artimofeeva.com/Information <img width="743" height="929" width_o="743" height_o="929" data-src="https://freight.cargo.site/t/original/i/2a2f2eaf6cc1e70d5e33e029de9b4a83bf82ede568548a90f4349f0b8d0a4152/19959202_1562553283775852_1658135274418270540_n.jpg" data-mid="27978019" border="0" data-scale="91" src="https://freight.cargo.site/w/743/i/2a2f2eaf6cc1e70d5e33e029de9b4a83bf82ede568548a90f4349f0b8d0a4152/19959202_1562553283775852_1658135274418270540_n.jpg" />I’m trying to make the world more beautiful keeping in mind the word "deadline"I was born and raised in Yekaterinburg – the city right at the border between Europe and Asia. To be more precise, on the Asian side. Maybe that’s why I adore everything related to Asia, their art and cultures, food and languages. I am very passionate about what I do and can work 24 hours without ever forgetting the client’s needs. I love challenges and I really enjoy working in a team. I am able to create, think conceptually, sketch, and produce artwork. Do not hesitate to contact me via email timofeeva831@gmail.com. Let’s do something great together! Please note that this portfolio represents selected works. Additional cases and details are available upon request. https://artimofeeva.com/Project-Nav Tue, 06 Nov 2018 09:45:03 +0000 AD portfolio https://artimofeeva.com/Project-Nav Main &nbsp; &nbsp; Next ︎ https://artimofeeva.com/UEFA Mon, 08 Feb 2021 17:30:34 +0000 AD portfolio https://artimofeeva.com/UEFA The 2020 UEFA Champions League Final Agency: iventions (Barcelona, Spain)Art director: Evgeniya TimofeevaGraphic designer: Evgeniya Timofeeva My responsibilities: – Art direction– Onsite activities and interior design ideas– All the graphic artwork for UCLF 2020 and 2021– Printing files for UCLF 2020– 3D renders work for UCLF– 1st Russian intermediate when dealing with Russian&nbsp; &nbsp; &nbsp; &nbsp;suppliers for UCLF St. Petersburg Due to a nondisclosure agreement, works cannot be shown. <img width="2456" height="1380" width_o="2456" height_o="1380" data-src="https://freight.cargo.site/t/original/i/3d7bbc5bc44b1746cc35b2680812f4454c8e84f39623754f87312f2bc2c14d0c/Screen-Shot-2021-10-12-at-6.08.50-PM.png" data-mid="121409957" border="0" src="https://freight.cargo.site/w/1000/i/3d7bbc5bc44b1746cc35b2680812f4454c8e84f39623754f87312f2bc2c14d0c/Screen-Shot-2021-10-12-at-6.08.50-PM.png" /> https://artimofeeva.com/Hermes Tue, 06 Nov 2018 09:45:04 +0000 AD portfolio https://artimofeeva.com/Hermes Hermes Boutique OpeningAgency: WTM Markting (Shanghai, China)Creative director: Bruce CueArt director: Evgenia TimofeevaCopywriter: Xiao San My responsibilities:– Art direction – Sketches – 3D design– Onsite activities and interior design ideas– Final graphic artworks supervision The brand’s target audience are the experienced and picky consumers. They have visited a lot of luxury brand events and we needed to surprise them and increase their loyalty. They have seen a lot of parties with luxurious material and bright decorations. The 2014 ad campaign theme included gardens, but it seemed boring to use real flowers and green grass walls. It was decided to play in contrast and make a rain forest from white paper. Moreover, white color helped the famous Hermes scarves stand out even more. Key visual provided by the client <img width="800" height="1026" width_o="800" height_o="1026" data-src="https://freight.cargo.site/t/original/i/eab3beb4425ac6e22ff04ac4c931ccfd9be3a11552009c84baa23545f2de05cd/Hermes-Spring-Summer-2014-Ad-Campaign.jpg" data-mid="27983290" border="0" src="https://freight.cargo.site/w/800/i/eab3beb4425ac6e22ff04ac4c931ccfd9be3a11552009c84baa23545f2de05cd/Hermes-Spring-Summer-2014-Ad-Campaign.jpg" /> Moodboard <img width="3508" height="2481" width_o="3508" height_o="2481" data-src="https://freight.cargo.site/t/original/i/9c708324f998a7bb6321fca287e3c0b01e71cc20f682709dd936904eca84bc19/Hermes-mb.png" data-mid="31025878" border="0" src="https://freight.cargo.site/w/1000/i/9c708324f998a7bb6321fca287e3c0b01e71cc20f682709dd936904eca84bc19/Hermes-mb.png" /> Sketch<img width="3810" height="2658" width_o="3810" height_o="2658" data-src="https://freight.cargo.site/t/original/i/b1eb7255102c74de347fc00945417242bd614fa298d4eddaea2f35eb710aa707/Hermes-sketch-copy.jpg" data-mid="118991111" border="0" src="https://freight.cargo.site/w/1000/i/b1eb7255102c74de347fc00945417242bd614fa298d4eddaea2f35eb710aa707/Hermes-sketch-copy.jpg" /> 3D visualisations <img width="1500" height="1125" width_o="1500" height_o="1125" data-src="https://freight.cargo.site/t/original/i/c4365fa400e7e24133a668c45cc0f756b752c4d376f34e1a7972ac8d9878a8d7/Hermes-main.jpg" data-mid="28921971" border="0" src="https://freight.cargo.site/w/1000/i/c4365fa400e7e24133a668c45cc0f756b752c4d376f34e1a7972ac8d9878a8d7/Hermes-main.jpg" /> <img width="1500" height="1125" width_o="1500" height_o="1125" data-src="https://freight.cargo.site/t/original/i/b8747b56dba02104354ab35d5539ceeca199aa8ece4c9674ab4469fe34b35e6a/Hermes-right.jpg" data-mid="28921973" border="0" src="https://freight.cargo.site/w/1000/i/b8747b56dba02104354ab35d5539ceeca199aa8ece4c9674ab4469fe34b35e6a/Hermes-right.jpg" /> https://artimofeeva.com/Budweiser Sun, 07 Nov 2021 14:57:15 +0000 AD portfolio https://artimofeeva.com/Budweiser Budweiser Made for Music regular eventsAgency: WTM Markting (Shanghai, China)Creative director: Bruce CueArt director: Evgenia TimofeevaCopywriter: Xiao San My responsibilities:– Art direction – Sketches– Final graphic artworks&nbsp; – Digital supportThe objectves:&nbsp; – to build Bud’s brand image on EDM music platform among target consumers – to use celebrities power to leverage premium beer image in channels – to take shares from brands and boost sales volume in bars/FKTVs – to highlight the new Alu-Bottle The entrance<img width="1502" height="845" width_o="1502" height_o="845" data-src="https://freight.cargo.site/t/original/i/c98e004cccec51e55dd3ca92808e4f7efe44be6142ac0140e0f2855b69b6335a/Picture1.png" data-mid="123819348" border="0" data-scale="92" src="https://freight.cargo.site/w/1000/i/c98e004cccec51e55dd3ca92808e4f7efe44be6142ac0140e0f2855b69b6335a/Picture1.png" /> Game Machine Activate Your EDM Beat Consumers are encouraged to put their hands in this device that could test their impulses. They will then be rewarded with a personalized EDM playlist link based on impulse. The link includes the consumer’s song, the new song by Tiesto and Jane as well as some Budweiser EDM soundtrack. <img width="677" height="845" width_o="677" height_o="845" data-src="https://freight.cargo.site/t/original/i/0dee335c1c69f0c9b8c076a0fe809b65ba3ed1fa1abcaa1b84708c4ed2b2ca9a/Picture2.png" data-mid="123819572" border="0" data-scale="76" src="https://freight.cargo.site/w/677/i/0dee335c1c69f0c9b8c076a0fe809b65ba3ed1fa1abcaa1b84708c4ed2b2ca9a/Picture2.png" /> DJ booth design <img width="1500" height="845" width_o="1500" height_o="845" data-src="https://freight.cargo.site/t/original/i/6eaddb207f8cdbcab379fafcbf2841c34216c82585f7f3c63984279d3ff4979b/Picture3.png" data-mid="123819607" border="0" data-scale="93" src="https://freight.cargo.site/w/1000/i/6eaddb207f8cdbcab379fafcbf2841c34216c82585f7f3c63984279d3ff4979b/Picture3.png" /> Activate Your Beat Service team comes in with high EDM music and toast with consumers. Then encourage them to put on a device that could test their impulses. Service team will then give the consumer with highest impulse a personalized EDM link. The linkincludes the consumer’s song, the new song by Tiesto and Jane as well as some Budweiser EDM soundtrack. <img width="756" height="397" width_o="756" height_o="397" data-src="https://freight.cargo.site/t/original/i/a1fc3d388acf208d8e4fd73a3e812f82c00760667497ac32f125a9f6bc871411/Picture13.png" data-mid="123820136" border="0" src="https://freight.cargo.site/w/756/i/a1fc3d388acf208d8e4fd73a3e812f82c00760667497ac32f125a9f6bc871411/Picture13.png" /><img width="756" height="402" width_o="756" height_o="402" data-src="https://freight.cargo.site/t/original/i/0d9ac8126b982cf3bc2678acb3309a6decfbbe3a03fb0b7b31dca9275acdd012/Picture14.png" data-mid="123820138" border="0" src="https://freight.cargo.site/w/756/i/0d9ac8126b982cf3bc2678acb3309a6decfbbe3a03fb0b7b31dca9275acdd012/Picture14.png" /> <img width="587" height="800" width_o="587" height_o="800" data-src="https://freight.cargo.site/t/original/i/2e2e2af297182d6de20615c20298a6d311920906e7365723f9d739f9cdc2d600/image51.gif" data-mid="123821176" border="0" src="https://freight.cargo.site/w/587/i/2e2e2af297182d6de20615c20298a6d311920906e7365723f9d739f9cdc2d600/image51.gif" /> <img width="1500" height="904" width_o="1500" height_o="904" data-src="https://freight.cargo.site/t/original/i/ff62b8e8505de9748f45837d1244f21ce5053f9f26891133f91afc1604cc349e/Picture4.png" data-mid="123819749" border="0" src="https://freight.cargo.site/w/1000/i/ff62b8e8505de9748f45837d1244f21ce5053f9f26891133f91afc1604cc349e/Picture4.png" /> <img width="1500" height="843" width_o="1500" height_o="843" data-src="https://freight.cargo.site/t/original/i/712a9bd4ec98c773e901785a33077bd4093dd0ce31670f301965ec23e53058b1/Picture5.png" data-mid="123819808" border="0" src="https://freight.cargo.site/w/1000/i/712a9bd4ec98c773e901785a33077bd4093dd0ce31670f301965ec23e53058b1/Picture5.png" /> <img width="668" height="837" width_o="668" height_o="837" data-src="https://freight.cargo.site/t/original/i/95d876e3e55aa0de8d1844ed5b9ea005f9b232db3a429d7dfc8a0cf5a30915d2/Picture12.png" data-mid="123819823" border="0" src="https://freight.cargo.site/w/668/i/95d876e3e55aa0de8d1844ed5b9ea005f9b232db3a429d7dfc8a0cf5a30915d2/Picture12.png" /> Digital supportDigital game in which participant need to scan fingerprint to activate personal music track (remix by different DJ’s). Then the participant need to share this track in Moments. It gives a chance to win customized song remixed by Tiesto and Jane Zhang or tickets to mega events. <img width="9588" height="3881" width_o="9588" height_o="3881" data-src="https://freight.cargo.site/t/original/i/aadc1a68d8002b3fb781fd6032c046fff00d0563e5df692c10e93d0f3f8e6705/Bud-mobile-all.png" data-mid="123973187" border="0" src="https://freight.cargo.site/w/1000/i/aadc1a68d8002b3fb781fd6032c046fff00d0563e5df692c10e93d0f3f8e6705/Bud-mobile-all.png" /> https://artimofeeva.com/Absolut Tue, 06 Nov 2018 11:39:04 +0000 AD portfolio https://artimofeeva.com/Absolut Absolut Black Box EventAgency: WTM Markting (Shanghai, China)Creative director: Bruce CueArt director: Evgenia TimofeevaCopywriter: Xiao San My responsibilities:– Art direction– Onsite activities and interior design ideas– Final graphic artworks supervision – Sketches – Graphic design– Digital support https://vimeo.com/299392481Absolut is famous for its collaborations with modern artists. Absolut Black Box events are made not only to meet friends, drink and dance, but to touch Art. We developed the event content (installations, DJ, bar menu, etc.) and the decorations. Besides this, our team also painted one of the pavilions and worked as bartenders in chemistry themed bar. <img width="1000" height="667" width_o="1000" height_o="667" data-src="https://freight.cargo.site/t/original/i/eebd80a115232332b6333cd5a5696bfc33497459461c0caf4e0c272caf42e894/abs.jpg" data-mid="31001888" border="0" src="https://freight.cargo.site/w/1000/i/eebd80a115232332b6333cd5a5696bfc33497459461c0caf4e0c272caf42e894/abs.jpg" /> Invititation looked as a simple black card on a first sight, but has a special lenses inside through which you can see all the information.&nbsp; &nbsp;&nbsp; <img width="440" height="440" width_o="440" height_o="440" data-src="https://freight.cargo.site/t/original/i/057a9e363a35c92a4182cb42651b1591b3603245ea4961d7fc4fd151f1c7c778/Abs-invitation-2.jpg" data-mid="31017188" border="0" src="https://freight.cargo.site/w/440/i/057a9e363a35c92a4182cb42651b1591b3603245ea4961d7fc4fd151f1c7c778/Abs-invitation-2.jpg" /> <img width="440" height="440" width_o="440" height_o="440" data-src="https://freight.cargo.site/t/original/i/77d09b86432b4ad792a7bd0002fc5a8c575bf60a690793a0ea7961f48da00ac4/Abs-invitation.jpg" data-mid="31017190" border="0" src="https://freight.cargo.site/w/440/i/77d09b86432b4ad792a7bd0002fc5a8c575bf60a690793a0ea7961f48da00ac4/Abs-invitation.jpg" /> Pop up corner <img width="4469" height="2516" width_o="4469" height_o="2516" data-src="https://freight.cargo.site/t/original/i/95416149b7c5800b3b125e0b710445946a81b09c8a3fa21d2861f8a23ea0bb70/Absolut-BTL-36.png" data-mid="122350212" border="0" src="https://freight.cargo.site/w/1000/i/95416149b7c5800b3b125e0b710445946a81b09c8a3fa21d2861f8a23ea0bb70/Absolut-BTL-36.png" /> BTL activations <img width="3161" height="1778" width_o="3161" height_o="1778" data-src="https://freight.cargo.site/t/original/i/7c6f4dde76ac9f7aa27ec5ea955fe3a6e33620f914c396a65669b4946f6cfc8b/Absolut-BTL-38.png" data-mid="122350222" border="0" src="https://freight.cargo.site/w/1000/i/7c6f4dde76ac9f7aa27ec5ea955fe3a6e33620f914c396a65669b4946f6cfc8b/Absolut-BTL-38.png" /> <img width="3166" height="1788" width_o="3166" height_o="1788" data-src="https://freight.cargo.site/t/original/i/5d960bf8c573612f65d6bbe60d355582cd270e3613bc07af62d112b1dd99316e/Absolut-BTL-37.png" data-mid="122350221" border="0" src="https://freight.cargo.site/w/1000/i/5d960bf8c573612f65d6bbe60d355582cd270e3613bc07af62d112b1dd99316e/Absolut-BTL-37.png" /> <img width="3172" height="1792" width_o="3172" height_o="1792" data-src="https://freight.cargo.site/t/original/i/8f663614cd080691f84c68dc66160192da3f44f4d790103f3fa81fbf47ce7f14/Absolut-BTL-39.png" data-mid="122350223" border="0" src="https://freight.cargo.site/w/1000/i/8f663614cd080691f84c68dc66160192da3f44f4d790103f3fa81fbf47ce7f14/Absolut-BTL-39.png" /> <img width="3169" height="1794" width_o="3169" height_o="1794" data-src="https://freight.cargo.site/t/original/i/45bf272980bc725722fa21e97b49e86a1ebac9986eb24b4e2d9f3f09dedbaf66/Absolut-BTL-40.png" data-mid="122350224" border="0" src="https://freight.cargo.site/w/1000/i/45bf272980bc725722fa21e97b49e86a1ebac9986eb24b4e2d9f3f09dedbaf66/Absolut-BTL-40.png" /> <img width="3169" height="1792" width_o="3169" height_o="1792" data-src="https://freight.cargo.site/t/original/i/0ca7cddf7173a1ee6d2474d0152073751fce030dac86cc3bfb3429d8d448c575/Absolut-BTL-41.png" data-mid="122350225" border="0" data-scale="89" src="https://freight.cargo.site/w/1000/i/0ca7cddf7173a1ee6d2474d0152073751fce030dac86cc3bfb3429d8d448c575/Absolut-BTL-41.png" /> <img width="3172" height="1792" width_o="3172" height_o="1792" data-src="https://freight.cargo.site/t/original/i/e3c0547c4ede4dd8a575cd8ff330632b675bbffa1833b3131b0e13ad0cc8a3d1/Absolut-BTL-42.png" data-mid="122350226" border="0" src="https://freight.cargo.site/w/1000/i/e3c0547c4ede4dd8a575cd8ff330632b675bbffa1833b3131b0e13ad0cc8a3d1/Absolut-BTL-42.png" /> <img width="3172" height="1786" width_o="3172" height_o="1786" data-src="https://freight.cargo.site/t/original/i/cc710f14423381a28ff7bde31630f144c975c1b435ffef6efcd3f0db8e4fc304/Absolut-BTL-43.png" data-mid="122350227" border="0" src="https://freight.cargo.site/w/1000/i/cc710f14423381a28ff7bde31630f144c975c1b435ffef6efcd3f0db8e4fc304/Absolut-BTL-43.png" /> <img width="3172" height="1788" width_o="3172" height_o="1788" data-src="https://freight.cargo.site/t/original/i/1da1a592eab87fe4934c855fb8ec5432986ff4dfa2afc9fbbaf51c54e85c7719/Absolut-BTL-44.png" data-mid="122350228" border="0" src="https://freight.cargo.site/w/1000/i/1da1a592eab87fe4934c855fb8ec5432986ff4dfa2afc9fbbaf51c54e85c7719/Absolut-BTL-44.png" /> <img width="3172" height="1794" width_o="3172" height_o="1794" data-src="https://freight.cargo.site/t/original/i/34beff0d5a2d93ebb4c2d6fdff18227f58f531b47e0f1d0433710f0c058fb39c/Absolut-BTL-45.png" data-mid="122350229" border="0" src="https://freight.cargo.site/w/1000/i/34beff0d5a2d93ebb4c2d6fdff18227f58f531b47e0f1d0433710f0c058fb39c/Absolut-BTL-45.png" /> <img width="900" height="600" width_o="900" height_o="600" data-src="https://freight.cargo.site/t/original/i/918eb02fae0dee8ccf9ca95c338160fe276bf9db2d0a49968f6cb60fb596739d/Abs-cube.jpg" data-mid="31184437" border="0" src="https://freight.cargo.site/w/900/i/918eb02fae0dee8ccf9ca95c338160fe276bf9db2d0a49968f6cb60fb596739d/Abs-cube.jpg" /> <img width="3508" height="2480" width_o="3508" height_o="2480" data-src="https://freight.cargo.site/t/original/i/b417454af33e26aa836e5390bcdbe68ff6c619872093bc1d765067ad8e4c915c/absolut-01.png" data-mid="31001715" border="0" src="https://freight.cargo.site/w/1000/i/b417454af33e26aa836e5390bcdbe68ff6c619872093bc1d765067ad8e4c915c/absolut-01.png" /> <img width="3508" height="2480" width_o="3508" height_o="2480" data-src="https://freight.cargo.site/t/original/i/aeec4cdd9a9e3ce1d91d3ec6bebc52fc8e395a92d570f9348dd127bc2d09911d/absolut-02.png" data-mid="31001719" border="0" src="https://freight.cargo.site/w/1000/i/aeec4cdd9a9e3ce1d91d3ec6bebc52fc8e395a92d570f9348dd127bc2d09911d/absolut-02.png" /> <img width="3508" height="2480" width_o="3508" height_o="2480" data-src="https://freight.cargo.site/t/original/i/6636873e2372eb4eda7c720f390eeddc48ac1bf3608f0c1fc48ea98f0af25b33/absolut-03.png" data-mid="31001725" border="0" src="https://freight.cargo.site/w/1000/i/6636873e2372eb4eda7c720f390eeddc48ac1bf3608f0c1fc48ea98f0af25b33/absolut-03.png" /> <img width="3508" height="2480" width_o="3508" height_o="2480" data-src="https://freight.cargo.site/t/original/i/bfb27171c0ec26f3386e1888b0c45b183ec71d51d5f6967a247bf45d56800d0b/absolut-04.png" data-mid="31001727" border="0" src="https://freight.cargo.site/w/1000/i/bfb27171c0ec26f3386e1888b0c45b183ec71d51d5f6967a247bf45d56800d0b/absolut-04.png" /> <img width="3508" height="2480" width_o="3508" height_o="2480" data-src="https://freight.cargo.site/t/original/i/9ddbb88c710cd1ffddae900119694d2bcd372a7b28e6318b3a558640a4bbd86d/absolut-05.png" data-mid="31001731" border="0" src="https://freight.cargo.site/w/1000/i/9ddbb88c710cd1ffddae900119694d2bcd372a7b28e6318b3a558640a4bbd86d/absolut-05.png" /> <img width="3508" height="2480" width_o="3508" height_o="2480" data-src="https://freight.cargo.site/t/original/i/3ace884d23b91f74c23208290fe236ba52f5ee0390cbb51cfc08e028fc66edee/absolut-06.png" data-mid="31001735" border="0" src="https://freight.cargo.site/w/1000/i/3ace884d23b91f74c23208290fe236ba52f5ee0390cbb51cfc08e028fc66edee/absolut-06.png" /> <img width="3508" height="2480" width_o="3508" height_o="2480" data-src="https://freight.cargo.site/t/original/i/65ab91d3dbc9386a12ad4c72587c3c614157d0b90ef6e11b87ad0990044f28d8/absolut-07.png" data-mid="31001739" border="0" src="https://freight.cargo.site/w/1000/i/65ab91d3dbc9386a12ad4c72587c3c614157d0b90ef6e11b87ad0990044f28d8/absolut-07.png" /> <img width="3508" height="2480" width_o="3508" height_o="2480" data-src="https://freight.cargo.site/t/original/i/43d5da41367b44d706ecc05405da0861ab3b4d5767e11093d43c790e21aeb594/absolut-08.png" data-mid="31001742" border="0" src="https://freight.cargo.site/w/1000/i/43d5da41367b44d706ecc05405da0861ab3b4d5767e11093d43c790e21aeb594/absolut-08.png" /> https://artimofeeva.com/Martini Tue, 06 Nov 2018 09:45:04 +0000 AD portfolio https://artimofeeva.com/Martini Martini MOT Agency: WTM Markting (Shanghai, China)Creative director: Bruce CueArt director, graphic designer: Evgenia Timofeeva Copywriter: Xiao San My responsibilities: – Creative strategy– Art direction – Graphic design Nowadays there are a lot of champagne brands in the Chinese market. It’s not easy to launch a new product (Italian sparkling wine in our case) and win this market. To make it possible we:1. Defined a unique brand image to stand out in the market2. Found a more precise target consumer group for MARTINI3. Developed eye-catching BTL activation materials attractive to our target consumers Target audience: Women 25+, above average income &nbsp; &nbsp; &nbsp; &nbsp; Lifestyle: thrive for attention, like something different, bold, unique, things that make them feel sexy and confident Drink: occasional drinkers, prefer something sweet, easy-to-drink without getting them drunk easily Brand DNA We combined brand with elements of Italianism to create an exclusive experience to the target consumer &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp;<img width="1088" height="1026" width_o="1088" height_o="1026" data-src="https://freight.cargo.site/t/original/i/2e38f1e7d1e94a3acf315b58dbefac25d29417c3f925192ed2830d640752879d/Screen-Shot-2018-11-07-at-11.38.47-AM.png" data-mid="27933299" border="0" data-scale="66" src="https://freight.cargo.site/w/1000/i/2e38f1e7d1e94a3acf315b58dbefac25d29417c3f925192ed2830d640752879d/Screen-Shot-2018-11-07-at-11.38.47-AM.png" /> Where is Martini?Based on our researches and understanding of popular champagnebrands in the market, we find out none of these brands havetargeted/ owned FEMININE x BOLD/ STRIKING <img width="1478" height="1034" width_o="1478" height_o="1034" data-src="https://freight.cargo.site/t/original/i/b2a1f0648ae1773d1ba2e152d3358ccf9488b51cd8f4ac944df34abf1f8bc07a/Screen-Shot-2018-11-07-at-11.40.16-AM.png" data-mid="27933420" border="0" data-scale="81" src="https://freight.cargo.site/w/1000/i/b2a1f0648ae1773d1ba2e152d3358ccf9488b51cd8f4ac944df34abf1f8bc07a/Screen-Shot-2018-11-07-at-11.40.16-AM.png" /> Moodboard <img width="3271" height="1921" width_o="3271" height_o="1921" data-src="https://freight.cargo.site/t/original/i/8550e82f4fedd16962caf31b8bc982681403c0d70f70fed1ed64aa2f0d21d551/Martini-moodboard-01.png" data-mid="123871116" border="0" src="https://freight.cargo.site/w/1000/i/8550e82f4fedd16962caf31b8bc982681403c0d70f70fed1ed64aa2f0d21d551/Martini-moodboard-01.png" /> As far as we decided to play around Italian lifestyle with it sexy and bright appearance, we took a lace as a key graphic element. It’s&nbsp;tempting and eyecatching and also very Italian. We created POSM with lace, which glow in the inside or gives a lace shadow or look like a piece of lingerie on a bottle. <img width="3503" height="2476" width_o="3503" height_o="2476" data-src="https://freight.cargo.site/t/original/i/00f3c5093a32f7c1f985ec1395d9ce00a9bb132d969997d10bef3e15c790a2b8/Martini-POSM.jpg" data-mid="27980335" border="0" src="https://freight.cargo.site/w/1000/i/00f3c5093a32f7c1f985ec1395d9ce00a9bb132d969997d10bef3e15c790a2b8/Martini-POSM.jpg" /><img width="1280" height="800" width_o="1280" height_o="800" data-src="https://freight.cargo.site/t/original/i/d0aa0413d810428242ff2ac36bf2417befec27723466e4eb19b584ee773e2aaa/image41-77.gif" data-mid="31013686" border="0" data-scale="63" src="https://freight.cargo.site/w/1000/i/d0aa0413d810428242ff2ac36bf2417befec27723466e4eb19b584ee773e2aaa/image41-77.gif" /><img width="1280" height="800" width_o="1280" height_o="800" data-src="https://freight.cargo.site/t/original/i/f1bb6f4f25b76cb75bdbff7dc58169e9b3ac1a59701e246a67cb53c0b9005c05/image42-79.gif" data-mid="31013681" border="0" data-scale="63" src="https://freight.cargo.site/w/1000/i/f1bb6f4f25b76cb75bdbff7dc58169e9b3ac1a59701e246a67cb53c0b9005c05/image42-79.gif" /> <img width="1079" height="607" width_o="1079" height_o="607" data-src="https://freight.cargo.site/t/original/i/af198f9124b913668338a26eff27f18a797216b0f0ed34e40a62c552cad7c8e6/Martini-2.png" data-mid="28924658" border="0" src="https://freight.cargo.site/w/1000/i/af198f9124b913668338a26eff27f18a797216b0f0ed34e40a62c552cad7c8e6/Martini-2.png" /> <img width="1044" height="598" width_o="1044" height_o="598" data-src="https://freight.cargo.site/t/original/i/0e8b6a6fa52fa0957c9c4316c174ebc2145fd7156ca00850b2d90a0a7b30aad5/Martini-3.png" data-mid="28924659" border="0" src="https://freight.cargo.site/w/1000/i/0e8b6a6fa52fa0957c9c4316c174ebc2145fd7156ca00850b2d90a0a7b30aad5/Martini-3.png" /> <img width="1264" height="810" width_o="1264" height_o="810" data-src="https://freight.cargo.site/t/original/i/c2269de21f66caa91128b12e2c4d46489c055b0433605c38b8bcacf7eb64beeb/MArtini-bottle-display.jpg" data-mid="122215157" border="0" src="https://freight.cargo.site/w/1000/i/c2269de21f66caa91128b12e2c4d46489c055b0433605c38b8bcacf7eb64beeb/MArtini-bottle-display.jpg" /> <img width="1045" height="598" width_o="1045" height_o="598" data-src="https://freight.cargo.site/t/original/i/72036a7786d5d572de2193ef93e8f9d7ff6caaae330556f17d8bf989e9bd3a39/Martini-4.png" data-mid="28924660" border="0" src="https://freight.cargo.site/w/1000/i/72036a7786d5d572de2193ef93e8f9d7ff6caaae330556f17d8bf989e9bd3a39/Martini-4.png" /> <img width="1039" height="596" width_o="1039" height_o="596" data-src="https://freight.cargo.site/t/original/i/ffd026b3241277be22a9163eff1d272f9e41d69995a796ba9d2e811b9f6a311f/Martini-5.png" data-mid="28924661" border="0" src="https://freight.cargo.site/w/1000/i/ffd026b3241277be22a9163eff1d272f9e41d69995a796ba9d2e811b9f6a311f/Martini-5.png" /> <img width="953" height="596" width_o="953" height_o="596" data-src="https://freight.cargo.site/t/original/i/eea94bbb3ed78446b91bd206be8f16e3b9054af25ae7c7f9e1d2e0236aee5d91/Martini-6.png" data-mid="28924662" border="0" src="https://freight.cargo.site/w/953/i/eea94bbb3ed78446b91bd206be8f16e3b9054af25ae7c7f9e1d2e0236aee5d91/Martini-6.png" /> https://artimofeeva.com/MasterCard Thu, 31 Jan 2019 14:02:04 +0000 AD portfolio https://artimofeeva.com/MasterCard Mastercard Leopolis Jazz Fest 2018 Agency: Adsapience (Kiev, Ukraine)Creative director: Iurii GorbachevskyiArt director: Evgenia TimofeevaCopywriter: Ira Lukienko My responsibilities:– Brand integration ideas– Art direction– Graphic design – POSM design – Onsite&nbsp;brand kiosks design – Brand promoters costume design www.youtube.com/watch?v=UR3e2N3Jk5gLeopolis Jazz Fest (previously Alfa Jazz Fest) is an international jazz festival, annually held in June in Lviv (Ukraine) since 2011. The Guardian included this festival in the list of the best European festivals. Our team made 6 MasterCard integrations on this festival:1. Acceptance of cards in retail outlets2. VIP zone for 500 representatives of MasterCard's key partners: banks, retail chains,&nbsp;&nbsp;&nbsp; IT companies3. Vending machine with surprises as the Priceless Surprise platform activation4. Masterpass test demonstration zone. Contactless purchase of souvenirs with&nbsp; &nbsp; the symbol of Lviv in the online store using an electronic wallet5. Promotion of contactless watches payment, project of MasterCard and Alfa-Bank,&nbsp; &nbsp; which allows to receive additional discounts at the festival with using this type of payment6. NFC-payment promotion by MasterCard using a smartphone through the G-Pay application <img width="2360" height="1573" width_o="2360" height_o="1573" data-src="https://freight.cargo.site/t/original/i/34e01ed5473f0e3b1a2f520cf462a15db5accddcc64373cbf198aada05811fdf/5f7028d5-2532-47ea-b68b-544de62efef9.jpg" data-mid="34244954" border="0" src="https://freight.cargo.site/w/1000/i/34e01ed5473f0e3b1a2f520cf462a15db5accddcc64373cbf198aada05811fdf/5f7028d5-2532-47ea-b68b-544de62efef9.jpg" /> <img width="2000" height="1333" width_o="2000" height_o="1333" data-src="https://freight.cargo.site/t/original/i/162c4993dcc1fd0da475f969fbfe00cf30e150eaac4ee4474aafc9213c29b09c/8a132af0-91e2-4c47-9f1f-824e6be8d123.jpg" data-mid="34244955" border="0" src="https://freight.cargo.site/w/1000/i/162c4993dcc1fd0da475f969fbfe00cf30e150eaac4ee4474aafc9213c29b09c/8a132af0-91e2-4c47-9f1f-824e6be8d123.jpg" /> <img width="1648" height="1650" width_o="1648" height_o="1650" data-src="https://freight.cargo.site/t/original/i/9fa3ddd3bd2ef97f3383990357e58b4e502d1fdb3bc4490db47f3c4f33888977/3.png" data-mid="34265162" border="0" src="https://freight.cargo.site/w/1000/i/9fa3ddd3bd2ef97f3383990357e58b4e502d1fdb3bc4490db47f3c4f33888977/3.png" /> <img width="1648" height="1650" width_o="1648" height_o="1650" data-src="https://freight.cargo.site/t/original/i/1d4a304c2eaf2cd090032e7a5666be553ce6fdb8fa2195d9e5b66f0f128e3b01/2.png" data-mid="34265161" border="0" src="https://freight.cargo.site/w/1000/i/1d4a304c2eaf2cd090032e7a5666be553ce6fdb8fa2195d9e5b66f0f128e3b01/2.png" /> <img width="2360" height="1573" width_o="2360" height_o="1573" data-src="https://freight.cargo.site/t/original/i/ed10cc20b6d04308ecd493b13461342db13e712d159971f019794b3fd8f93588/099fd467-2ecd-425f-a806-90d5c1a69e88.jpg" data-mid="34244956" border="0" src="https://freight.cargo.site/w/1000/i/ed10cc20b6d04308ecd493b13461342db13e712d159971f019794b3fd8f93588/099fd467-2ecd-425f-a806-90d5c1a69e88.jpg" /> <img width="1648" height="1650" width_o="1648" height_o="1650" data-src="https://freight.cargo.site/t/original/i/1500ddb11d9dfa22478e5651dfb89bde49809e5ecbbda194b502de8c056e220a/1.png" data-mid="34265123" border="0" src="https://freight.cargo.site/w/1000/i/1500ddb11d9dfa22478e5651dfb89bde49809e5ecbbda194b502de8c056e220a/1.png" /> <img width="900" height="1125" width_o="900" height_o="1125" data-src="https://freight.cargo.site/t/original/i/c593630845c36f2ddfc087a66e42178af602b77e1eb072d3b8cc649f7ad14907/34765015_292627664612968_570064163020210176_n.jpg" data-mid="34248460" border="0" src="https://freight.cargo.site/w/900/i/c593630845c36f2ddfc087a66e42178af602b77e1eb072d3b8cc649f7ad14907/34765015_292627664612968_570064163020210176_n.jpg" /> <img width="2360" height="1573" width_o="2360" height_o="1573" data-src="https://freight.cargo.site/t/original/i/edf9cb01f363041ddb0ca157e7e6592c98fa42812595efad59ee5e5084d3662a/15335644089740.jpeg" data-mid="34244958" border="0" src="https://freight.cargo.site/w/1000/i/edf9cb01f363041ddb0ca157e7e6592c98fa42812595efad59ee5e5084d3662a/15335644089740.jpeg" /> <img width="2360" height="1573" width_o="2360" height_o="1573" data-src="https://freight.cargo.site/t/original/i/e3d15c86f85a50e92fdbefd45ed23031ac0104eb83556326f5bf482dc90c918c/15335644090161.jpeg" data-mid="34244959" border="0" src="https://freight.cargo.site/w/1000/i/e3d15c86f85a50e92fdbefd45ed23031ac0104eb83556326f5bf482dc90c918c/15335644090161.jpeg" /> <img width="2360" height="1573" width_o="2360" height_o="1573" data-src="https://freight.cargo.site/t/original/i/633fbcc5d226c456c219caf2bf9f994833af7ba3b0d344662069402d1a5d978b/a5669fcb-4918-438a-af86-e159d3901911.jpg" data-mid="34244962" border="0" src="https://freight.cargo.site/w/1000/i/633fbcc5d226c456c219caf2bf9f994833af7ba3b0d344662069402d1a5d978b/a5669fcb-4918-438a-af86-e159d3901911.jpg" /> <img width="2360" height="1573" width_o="2360" height_o="1573" data-src="https://freight.cargo.site/t/original/i/f23d38fbfc025fc737a5dc56ab8abc12774d622ca869741b9521c3a97da24f86/b74c2c27-be04-4787-8038-0a6f8519a1ad.jpg" data-mid="34244964" border="0" src="https://freight.cargo.site/w/1000/i/f23d38fbfc025fc737a5dc56ab8abc12774d622ca869741b9521c3a97da24f86/b74c2c27-be04-4787-8038-0a6f8519a1ad.jpg" /> <img width="2360" height="1573" width_o="2360" height_o="1573" data-src="https://freight.cargo.site/t/original/i/05b766f4d33c8cc518f9a182b4dd10569b99c589d6dd698df67fa309f3c32ff7/d72b3ddd-3a96-4838-bdc7-fe124ac5dab6.jpg" data-mid="34244965" border="0" src="https://freight.cargo.site/w/1000/i/05b766f4d33c8cc518f9a182b4dd10569b99c589d6dd698df67fa309f3c32ff7/d72b3ddd-3a96-4838-bdc7-fe124ac5dab6.jpg" /> https://artimofeeva.com/Adidas Mon, 08 Nov 2021 09:19:45 +0000 AD portfolio https://artimofeeva.com/Adidas Adidas RunLab Agency: TBWA &amp; WTM Markting (Shanghai, China)Creative director: Bruce CueArt director: Evgenia TimofeevaCopywriter: Xiao San My responsibilities:– Brand integration ideas– Art direction The activation features a number of booths highlighting Adidas' high-tech products, including a “Boost Run Lab” giving visitors an insight into the development and application of Adidas' Boost technology in footwear.&nbsp; Moodboard<img width="3508" height="2481" width_o="3508" height_o="2481" data-src="https://freight.cargo.site/t/original/i/e3d98db6feb331f3b98fe5997a005aa4a596d9df8d03f660c0cd209893386f57/Adidas-mb_Adidas-mb.png" data-mid="123866909" border="0" src="https://freight.cargo.site/w/1000/i/e3d98db6feb331f3b98fe5997a005aa4a596d9df8d03f660c0cd209893386f57/Adidas-mb_Adidas-mb.png" /> <img width="1545" height="1030" width_o="1545" height_o="1030" data-src="https://freight.cargo.site/t/original/i/ba6884cbf22f2999f1a128fc28280dc84df6ad26eff81860491b1fafa71b055a/adi.jpg" data-mid="123867371" border="0" src="https://freight.cargo.site/w/1000/i/ba6884cbf22f2999f1a128fc28280dc84df6ad26eff81860491b1fafa71b055a/adi.jpg" /> <img width="1600" height="1066" width_o="1600" height_o="1066" data-src="https://freight.cargo.site/t/original/i/e9c2ab9dc0f9e3f51bbef5f667ea2aa9390bc69a83726eba675d8ac162d49f1d/adi2.jpg" data-mid="123867372" border="0" src="https://freight.cargo.site/w/1000/i/e9c2ab9dc0f9e3f51bbef5f667ea2aa9390bc69a83726eba675d8ac162d49f1d/adi2.jpg" /> <img width="638" height="381" width_o="638" height_o="381" data-src="https://freight.cargo.site/t/original/i/5ee19e1754da32cc63916fd3f431ac963f59fd0a76dd0a246b563ae29bdd9fd6/adi3.png" data-mid="123867373" border="0" src="https://freight.cargo.site/w/638/i/5ee19e1754da32cc63916fd3f431ac963f59fd0a76dd0a246b563ae29bdd9fd6/adi3.png" /> <img width="1278" height="852" width_o="1278" height_o="852" data-src="https://freight.cargo.site/t/original/i/4508f2ac6622279dceb6ef8933caa161e72a2c9f6c3ffe37303367587f2d6fc5/adi4.jpg" data-mid="123867374" border="0" src="https://freight.cargo.site/w/1000/i/4508f2ac6622279dceb6ef8933caa161e72a2c9f6c3ffe37303367587f2d6fc5/adi4.jpg" /> <img width="1600" height="1066" width_o="1600" height_o="1066" data-src="https://freight.cargo.site/t/original/i/44cdd43a4363302333d8d829696c882df98781291cb2f432c9b42da4c799d241/adi5.jpg" data-mid="123867375" border="0" src="https://freight.cargo.site/w/1000/i/44cdd43a4363302333d8d829696c882df98781291cb2f432c9b42da4c799d241/adi5.jpg" /> <img width="750" height="1125" width_o="750" height_o="1125" data-src="https://freight.cargo.site/t/original/i/85d7f997372fdfb3ca7e64c1167b3d39a69a7318ff8e2858aa2ae04ed4759600/adi6.jpg" data-mid="123867376" border="0" src="https://freight.cargo.site/w/750/i/85d7f997372fdfb3ca7e64c1167b3d39a69a7318ff8e2858aa2ae04ed4759600/adi6.jpg" /> <img width="900" height="988" width_o="900" height_o="988" data-src="https://freight.cargo.site/t/original/i/957e0c8cffa0f0324707f2dd88f4bdd2cb57f83858807c92c366ba0b03637e4d/adi7.jpg" data-mid="123867377" border="0" src="https://freight.cargo.site/w/900/i/957e0c8cffa0f0324707f2dd88f4bdd2cb57f83858807c92c366ba0b03637e4d/adi7.jpg" />