Agency: TBWA & WTM Markting (Shanghai, China)
Creative director: Bruce Cue
Art director: Evgenia Timofeeva
Copywriter: Xiao San

My responsibilities:
– Brand integration ideas
– Art direction

The activation features a number of booths highlighting Adidas' high-tech products, including a “Boost Run Lab” giving visitors an insight into the development and application of Adidas' Boost technology in footwear.