IDEAT Shanghai Design Week Installation
Agency: Atelier I-N-D-J
Art director: Evgenia Timofeeva
Art director: Evgenia Timofeeva
My responsibilities:
– Concept development
– Art direction
– 3D design
– Concept development
– Art direction
– 3D design
Shanghai Design Week is an annual event in which the largest international companies and local designers and architects participate.
We developed the pavilion for the French architecture and IDEAT Design Magazine. Shanghai Design Week is a large event with numerous bright, loud, sparkling pavilions. That’s why we’ve decided to create something low-key with a hidden treasure.
The pavilion’s theme was «Parisian colors», and we referred to the French peep show. This show is associated with vivid, sexy, and mysterious Paris.
This installation encourages user engagement, stirs curiosity among the visitors and allows them to explore. The reward is a technicolor box of light and color that shows off the romance and intrigue of Paris.
We developed the pavilion for the French architecture and IDEAT Design Magazine. Shanghai Design Week is a large event with numerous bright, loud, sparkling pavilions. That’s why we’ve decided to create something low-key with a hidden treasure.
The pavilion’s theme was «Parisian colors», and we referred to the French peep show. This show is associated with vivid, sexy, and mysterious Paris.
This installation encourages user engagement, stirs curiosity among the visitors and allows them to explore. The reward is a technicolor box of light and color that shows off the romance and intrigue of Paris.
Moodboard
3D visualisation
