Garage Hard Drink brand activation
Agency: Adsapience (Kiev, Ukraine)
Creative director: Iurii Gorbachevskyi
Art director: Evgenia Timofeeva
Copywriter: Ira Lukienko
Creative director: Iurii Gorbachevskyi
Art director: Evgenia Timofeeva
Copywriter: Ira Lukienko
My responsibilities:
– Brand integration ideas
– Art direction
– Graphic design
– POSM design
– Onsite brand kiosks design
– Brand promoters costume design
– Digital support
– Brand integration ideas
– Art direction
– Graphic design
– POSM design
– Onsite brand kiosks design
– Brand promoters costume design
– Digital support
www.youtube.com/watch?v=w3iwqor8JbE
Garage is an alcopop produced by the Finnish brewery Sinebrychoff. As of 2017, it is produced and marketed in two flavors, called "Hard Lemonade" and "Hard Ice Tea”. The task was to create the event strategy, event identity, brand zones, photo zones, digital activations, and some activities. All these items should increase brand recognition, convince consumers that Garage drink is natural drink through the drink ritual, show unique tone of voice and brand experience.
Garage is an alcopop produced by the Finnish brewery Sinebrychoff. As of 2017, it is produced and marketed in two flavors, called "Hard Lemonade" and "Hard Ice Tea”. The task was to create the event strategy, event identity, brand zones, photo zones, digital activations, and some activities. All these items should increase brand recognition, convince consumers that Garage drink is natural drink through the drink ritual, show unique tone of voice and brand experience.
Visual code
Brand zones. Garage is a natural drink and we added real greens to the brand zones to highlight it.
Photo zone. We added real greens and lemons to the photo zone to hightlight the natural ingridients of the drink.
Digital activations.
Tour de Garage. Based on world famous Tour de France, but instead of finishing the route consumers need to finish the Garage Drink mixing with using exercise bike and VR glasses. Two last spins adds mint and ice and shows our drinking ritual. Competition is broadcasting on sreens and contestants can download the video to the social medias.
Lemon ninja. This activation is a famous Fruit Ninja game analogue, but you need to cut maximum amount of lemons avoiding other fruits and get the bonuses, mint and ice. During the game camera is making few shots, which the contestant can post in social media.
