Mastercard Leopolis Jazz Fest 2018
Agency: Adsapience (Kiev, Ukraine)
Creative director: Iurii Gorbachevskyi
Art director: Evgenia Timofeeva
Copywriter: Ira Lukienko
Creative director: Iurii Gorbachevskyi
Art director: Evgenia Timofeeva
Copywriter: Ira Lukienko
My responsibilities:
– Brand integration ideas
– Art direction
– Graphic design
– POSM design
– Onsite brand kiosks design
– Brand promoters costume design
– Brand integration ideas
– Art direction
– Graphic design
– POSM design
– Onsite brand kiosks design
– Brand promoters costume design
www.youtube.com/watch?v=UR3e2N3Jk5g
Leopolis Jazz Fest (previously Alfa Jazz Fest) is an international jazz festival, annually held in June in Lviv (Ukraine) since 2011. The Guardian included this festival in the list of the best European festivals.
Leopolis Jazz Fest (previously Alfa Jazz Fest) is an international jazz festival, annually held in June in Lviv (Ukraine) since 2011. The Guardian included this festival in the list of the best European festivals.
Our team made 6 MasterCard integrations on this festival:
1. Acceptance of cards in retail outlets
2. VIP zone for 500 representatives of MasterCard's key partners: banks, retail chains,
IT companies
3. Vending machine with surprises as the Priceless Surprise platform activation
4. Masterpass test demonstration zone. Contactless purchase of souvenirs with
the symbol of Lviv in the online store using an electronic wallet
5. Promotion of contactless watches payment, project of MasterCard and Alfa-Bank,
which allows to receive additional discounts at the festival with using this type of payment
6. NFC-payment promotion by MasterCard using a smartphone through the G-Pay application
