Sila Voli facade design
Agency: Cosmos (Yekaterinburg, Rusia)
Art director, graphic designer: Evgenia Timofeeva

My responsibilities:
– Art direction
– Graphic design
Sila Voli (the Russian for ”Willpower”) is the first specialized sport shopping mall in the Urals.
It is located in the midst of grey and faceles buildings and we wanted to mak it a recognizable architectural object in the city.
For this, we proposed covering the facade with a bright
yellow film which perfectly matches with the color of the logo. Also, we added contrast inspiring images of sportsmen on it.