Breguet Events
Agency: WTM Markting (Shangai, China)
Creative director: Bruce Cue
Art director, graphic designer: Evgenia Timofeeva
Copywriter: Xiao San
Creative director: Bruce Cue
Art director, graphic designer: Evgenia Timofeeva
Copywriter: Xiao San
My responsibilities:
– Art direction
– Onsite activities and interior design ideas
– Final graphic artworks supervision
– Sketches
– Graphic design
– Art direction
– Onsite activities and interior design ideas
– Final graphic artworks supervision
– Sketches
– Graphic design
For this sophisticated luxury brand we have made a lot of regular themed events in Shanghai.
The Decoded Moment. As celebration Breguet 240-years ceremony,
the 1st time Breguet provides the free watch polishing service
for reserved Breguet owners in China. The decoded moment
is the moment that Breguet decodes the secrets of looking-after
prestige watches and the preview of a new collection.
Giftware – Tempo Drop. It is a stylized version of storm glass. Or if (like me) you don't know what the Orville Redenbacher a storm glass is either, then the Tempo Drop is a stylized weather forecaster. The sealed glass container holds a mixture of distilled water, ethanol, and camphor (waxy, water-soluble solid) that changes in appearance based on supposed forthcoming weather conditions.
Grand Return to Versailles is the VIP events series which were held in 5* hotels
around China, e.g. in Shanghai Peninsula Hotel. Live classical music,
bouquet making workshop, 5 o’clock tea break, and presentation of new watches.
