Hakkasan 1st Anniversary
Agency: WTM Markting (Shanghai, China)
Creative director: Bruce Cue
Art director, graphic designer: Evgenia Timofeeva
Copywriter: Xiao San
Creative director: Bruce Cue
Art director, graphic designer: Evgenia Timofeeva
Copywriter: Xiao San
My responsibilities:
– Art direction
– Graphic design
– Art direction
– Graphic design
In Hakkasan, you can delight all your 5 senses: taste with exceptional food, smell with a slight jasmine aroma, hearing with nice music, eyes with elegant interior, and touch wit different textures of furniture, tableware, and cutlery.
So the creative solution for Hakkasan Shanghai 1st Anniversary is Exceptional Engagement. Through the perfect matches between Hakkasan and consumer, the consumers can enjoy a memorable multi-sensorial dining experience and Hakkasan can create WOM
to recruit new consumers.
So the creative solution for Hakkasan Shanghai 1st Anniversary is Exceptional Engagement. Through the perfect matches between Hakkasan and consumer, the consumers can enjoy a memorable multi-sensorial dining experience and Hakkasan can create WOM
to recruit new consumers.
Key visual
Menu
Every guest got welcome package, which included branded signature Hakkasan jasmine aroma scented candle and branded chopsticks.
Next to each place setting there were 5 cards with Chinese proverbs dedicated to 5 senses.
