Perrier-Jouët brand activation
Agency: WTM Markting (Shangai, China)
Creative director: Bruce Cue
Art director: Evgenia Timofeeva
Creative director: Bruce Cue
Art director: Evgenia Timofeeva
My responsibilities:
– Brand integration ideas
– Art direction
– POSM design
– Brand promoters costume design
– Brand integration ideas
– Art direction
– POSM design
– Brand promoters costume design
Maison Perrier-Jouët is France’s most historic and distinctive champagne houses. This brand’s DNA is based on love of nature and art. Perrier-Jouët creates exceptional experiences and moments of wonder that enhance everyday life. Also, this champagne has connection with Art Nouveau – Emile Gallé designed a swirl of anemones wreathed in gold for the PerrierJouët bottle.
So, we decided to use flowers – plastic and made with light tubes – to decorate a venue. To create a unique photo zone I have selected and bought a lot of different white flowers on market and decorated our stage. Also, I created costumes for brand promoters.
So, we decided to use flowers – plastic and made with light tubes – to decorate a venue. To create a unique photo zone I have selected and bought a lot of different white flowers on market and decorated our stage. Also, I created costumes for brand promoters.
