Agency: WTM Markting (Shangai, China)
Creative director: Bruce Cue
Art director, graphic designer, costume designer: Evgenia Timofeeva
Copywriter: Xiao San

My responsibilities:
– Brand integration ideas
– Art direction
– Graphic design
– POSM design
– Onsite brand kiosks design
– Brand promoters costume design

www.youtube.com/watch?v=QR-km75mAQ4
www.youtube.com/watch?v=k_IMf7jneZA
Corona introduced to Shanghai a music experience inspired by the magi of the sunset. This is a celebration of sunset and a tradition of Corona SunSets.
Guests were welcome by the Corona Goddesses and Nymphs who embod the spirit of the beach and celebrate the SunSet hour with a unique ritual that signifies leaving behin the daytime, and their everyday life, and begin their journey through the night.

The sunset stands as a time every day where guests can actually feel
the energy of the world shifting from bright day to dark night Culminating
at the magical hour of sunset, the festival unites the best of beach culture, including music, food, art and entertainment, creating an authentic connection
and emotional escape for people everywhere, when they need it more than ever.

We’ve created a slogan for this event, 日不落, which can be translated as
«Day doesn’t fall».
Organizers have filled an area of 6,000 square meters with 250 tons of sand
in Shanghai to add to the festival beach-like atmosphere.
Aslo we developed decorations, activities, costumes for Corona Goddess
and Nymphs and a special welcome kit for guests (glowing tattoo stickers,
pendants and shades).