Budweiser Made for Music regular events
Agency: WTM Markting (Shanghai, China)
Creative director: Bruce Cue
Art director: Evgenia Timofeeva
Copywriter: Xiao San
Creative director: Bruce Cue
Art director: Evgenia Timofeeva
Copywriter: Xiao San
My responsibilities:
– Art direction
– Sketches
– Final graphic artworks
– Digital support
– Art direction
– Sketches
– Final graphic artworks
– Digital support
The objectves:
– to
build Bud’s brand image on EDM music platform among target consumers
– to
use celebrities power to leverage premium beer image in channels
– to
take shares from brands and boost sales volume in bars/FKTVs
– to
highlight the new Alu-Bottle
The entrance
Game Machine Activate Your EDM Beat
Consumers are encouraged to put their hands in this device that could test their impulses. They will then be rewarded with a personalized EDM playlist link based on impulse.
The link includes the consumer’s song, the new song by Tiesto and Jane as well as some Budweiser EDM soundtrack.
Consumers are encouraged to put their hands in this device that could test their impulses. They will then be rewarded with a personalized EDM playlist link based on impulse.
The link includes the consumer’s song, the new song by Tiesto and Jane as well as some Budweiser EDM soundtrack.
Activate Your Beat
Service team comes in with high EDM music and toast with consumers. Then encourage them to put on a device that could test their impulses. Service team will then give the consumer with highest impulse a personalized EDM link.
The linkincludes the consumer’s song, the new song by Tiesto and Jane as well as some Budweiser EDM soundtrack.
Service team comes in with high EDM music and toast with consumers. Then encourage them to put on a device that could test their impulses. Service team will then give the consumer with highest impulse a personalized EDM link.
The linkincludes the consumer’s song, the new song by Tiesto and Jane as well as some Budweiser EDM soundtrack.
Digital support
Digital game in which participant need to scan fingerprint to activate personal music track (remix by different DJ’s). Then the participant need to share this track in Moments. It gives a chance to win customized song remixed by Tiesto and Jane Zhang or tickets to mega events.
