Agency: WTM Markting (Shanghai, China)
Creative director: Bruce Cue
Art director: Evgenia Timofeeva
Copywriter: Xiao San

My responsibilities:
– Art direction
– Sketches
– 3D design
– Onsite activities and interior design ideas
– Final graphic artworks supervision

The brand’s target audience are the experienced and picky consumers. They have visited a lot of luxury brand events and we needed to surprise them and increase their loyalty. They have seen a lot of parties with luxurious material and bright decorations.
The 2014 ad campaign theme included gardens, but
it seemed boring to use real flowers and green grass walls.
It was decided to play in contrast and make a rain forest
from white paper. Moreover, white color helped the famous
Hermes scarves stand out even more.

Key visual provided by the client